Telemarketing Registration in India: Step-by-Step Guide (2025)

1. 📢 Introduction

Telemarketing is a powerful outreach tool, but in India, it’s regulated by the Telecom Regulatory Authority of India (TRAI) under the Telecom Commercial Communication Customer Preference Regulations (TCCCPR), 2018.

If your business sends bulk SMS or voice calls for marketing, Telemarketer Registration with TRAI is mandatory to avoid hefty penalties and blacklisting.

You must register on the Distributed Ledger Technology (DLT) platform, as mandated by TRAI, to be a recognized and complaint telemarketer.

2. 🧾 Types of Licenses Offered

There are two primary categories of telemarketing registration:

• Principal Entity (PE): Any business/brand that wants to send promotional or service communications
• Telemarketer (TM): An individual/company that sends messages on behalf of multiple clients (PEs)

Depending on your business model, you may need one or both.

3. 👤 Who Needs These Services?

• E-commerce Companies
• Insurance and Banking Firms
• Real Estate Developers
• Educational Institutions
• Healthcare Providers
• Marketing Agencies
• Startups running SMS/voice campaigns
• NGOs and Political Parties

If you send bulk SMS, transactional alerts, or promotional calls, TRAI compliance is a must.

4. 💼 Why Choose a License Registration Service Provider?

Registering directly can be confusing due to multiple telecom operator platforms, detailed templates, and compliance requirements.

A professional service provider helps you:

• Select the right telecom operator (e.g., Jio, Airtel, BSNL)
• Register on DLT portals
• Get Header and Template approvals
• Avoid rejection delays
• Monitor real-time compliance status
• Ensure delivery without message blocking

5. 🔍 Registration Process

The registration involves the following steps:

1. Create Account on the DLT platform (like Jio/Airtel/Vodafone DLT)
   • Official portals:
     • Jio
     • Airtel
     • Vodafone
2. Upload KYC Documents
3. Add Headers (Sender ID) – Like “DM-OLSHOP”
4. Get Template Approval – Message formats you intend to use
5. Link Telemarketer (if using 3rd-party)
6. Pay Registration Fees (if any)
7. Get TRAI-Compliant Approval

Once done, you can start sending messages through TRAI-approved bulk SMS platforms.

6. 📄 Required Documents

• Certificate of Incorporation
• PAN Card of the Company
• Letter of Authorization
• Aadhaar/PAN of Authorized Signatory
• Proof of Identity and Address
• Business Letterhead
• Website or domain details (for verification)

7. 💰 Cost Involved

8. ⏳ Time Taken

9. ⚠️ Common Mistakes to Avoid

• Using unapproved headers/templates
• Sending promotional content on transactional routes
• Ignoring DND preferences of customers
• Submitting incomplete KYC
• Not linking telemarketer IDs properly
• Using multiple templates with one header (can lead to blocking)

10. 📞 Call-to-Action (CTA)

Want to avoid legal risks and message delivery failures?

📧 Email: opriyatrendingpvtltd@gmail.com
📱 WhatsApp: +91 7588756518
🌐 Website: www.opriyatrending.in

We’ll help you register, configure, and run DLT-compliant campaigns quickly and easily!

11. ❓ FAQs

Q1. Is DLT registration mandatory for all SMS sending businesses?

A: Yes, TRAI has made DLT registration mandatory since 2020 for all bulk SMS and telemarketing activity in India.

Q2. Can I use one registration for multiple brands?

A: No. Each brand or entity must register separately as a Principal Entity.

Q3. How do I know if my messages are DLT compliant?

A: If you’ve registered your headers, templates, and use only approved routes – you’re compliant.

Q4. What are the penalties for non-compliance?

A: Blocking of SMS, blacklisting of headers, and financial penalties from TRAI.

Q5. Do I need technical knowledge?

A: Not if you use a consultant or compliant SMS gateway provider.