1️⃣ 🗯️ Introduction – What Is Slogan/Phrase Copyright?
A phrase, slogan, or tagline is often the heart of a brand. Think “Just Do It” or “Think Different.” Protecting such expressions from imitation is crucial.
In India, phrases or slogans can’t be copyrighted as they lack sufficient creativity. However, they can be trademarked under the Trade Marks Act, 1999.
➡️ Therefore, the correct and legal route to protect phrases is through trademark registration.
2️⃣ 🏷️ Types of Licenses Offered
Even though you cannot copyright slogans in India, you can register them as word marks or tagline trademarks:
- 🔤 Word Mark Trademark (e.g., “Thoda Aur Wish Karo”)
- 📝 Tagline Mark (e.g., “Yeh Dil Maange More”)
- 🛍️ Service-based slogans (e.g., “Because You’re Worth It” for salons)
- 🏢 Corporate slogans (e.g., “Empowering India”)
📌 Update 2025: IP India allows online slogan filings under Class 35 or relevant service classes.
3️⃣ 👥 Who Needs These Services?
Phrase/slogan protection is ideal for:
- 📈 Startups building a marketing identity
- 🎥 Creatives, media houses, or ad agencies
- 🏷️ Brands launching new product lines
- 📱 Mobile apps or SaaS products
- 🎤 Public figures or influencers with coined catchphrases
- 🧵 Clothing or merchandise businesses with signature lines
🛡️ A slogan can be your brand voice—don’t let others steal it.
4️⃣ 🤝 Why Choose a Trademark Service Provider?
🧠 Expert knowledge = smooth registration. Professionals help with:
- Conducting a clear trademark search
- Ensuring the phrase is distinctive
- Drafting strong usage claims
- Handling objections or oppositions
- Timely tracking and publishing
👨⚖️ Legal support becomes crucial if your phrase is ever infringed.
5️⃣ 📝 Registration Process – Step-by-Step
Here’s the 2025 trademark process for phrases:
- ✅ Visit Website
- 🔍 Use the Search Trademark tool
- 🧾 Choose “Word Mark” and your class (e.g., 35 for business slogans)
- 🖊️ Create a user ID/login on the IP India E-filing portal
- 📝 Fill TM-A form
- 📎 Upload usage proof, logo (optional), power of attorney
- 💳 Pay filing fee
- 📄 Receive acknowledgment
- 📰 Trademark gets published in Journal
- 🪪 If no opposition in 4 months → Registration granted
🎯 Duration: 6–12 months (can be more if objections arise)
6️⃣ 📄 Required Documents
📋 You’ll need:
- ✅ Applicant ID (Aadhaar/PAN/Passport)
- ✅ Phrase/Slogan text
- ✅ Usage proof (ads, packaging, campaigns)
- ✅ MSME/Udyam certificate (for discounted fee)
- ✅ Power of Attorney (if filing via agent)
💡 Add the slogan to at least one public domain (social media/website) before filing.
7️⃣ 💸 Cost Involved
| Filing Type | Govt. Fee | With Professional Help |
| Individual | ₹4,500 | ₹6,000 – ₹9,000 |
| MSME/Startups | ₹4,500 | ₹6,000 – ₹8,000 |
| Company | ₹9,000 | ₹10,000 – ₹15,000 |
⚠️ Incorrect filing may lead to delays or rejections—go professional if unsure.
8️⃣ ⏱️ Time Taken
- 📬 Acknowledgment: Instantly
- 🕵️♂️ Examination: 30–45 days
- 📰 Journal Publication: 3–4 months
- 🪪 Registration (if no opposition): 6–12 months
- 🔁 Renewal: Every 10 years
📌 You can use the ™ symbol immediately after acknowledgment!
9️⃣ 🚫 Common Mistakes to Avoid
❌ Using generic or common phrases
❌ Claiming copyright instead of filing trademark
❌ Forgetting to search for existing marks
❌ Uploading zero usage proof
❌ Choosing the wrong class
🧠 Avoid these to protect your brand hassle-free!
🔟 📞 Call-to-Action (CTA)
Ready to protect your phrase or slogan legally?
📧 Email: opriyatrendingpvtltd@gmail.com
📲 WhatsApp: +91 7588756518
🌐 Website: www.opriyatrending.in
💼 We help you register slogans PAN India!
1️⃣1️⃣ ❓ FAQs
Q1. Can I copyright my slogan in India?
👉 No, copyright only protects creative works like songs/art. Use trademark instead.
Q2. What if my phrase is used in a different industry?
👉 If your class is protected, others can’t use it commercially in your domain.
Q3. Can two companies use the same slogan?
👉 Not if it creates brand confusion in the same business class.
Q4. Do I need a logo for the slogan?
👉 Optional, but wordmark protection is sufficient.
Q5. Can I use ™ before registration?
👉 Yes! You can use ™ after filing, and ® only after full approval.
